Since Instagram seems to be the most popular social media platform among users, businesses can’t stand to be absent from the platform. However, merely creating an Instagram profile for your business and leaving it alone now isn’t enough. Your visibility on the platform should have a mission and add value to your company.
Following these best practices will help you get ahead of the game when it comes to making Instagram benefit your company. This entails taking actions to increase your brand’s visibility on the platform, generate new followers, and engage your audience.
1. Provide a continuous stream of high-quality graphics.
When it comes to Instagram, the aesthetic aspect is crucial. It’s not going to be enough to have a lousy taken image or a poorly created graphic. You’ll need high-quality photographs and videos that stand out and grab your audience’s attention right away.
Make good use of colors and effects so that your photographs not only appear beautiful but also give your Instagram page a consistent look and feel. Typically, you should choose color schemes and visual styles that are consistent with your brand’s personality.
Take an instance: There is a consistent color scheme and pattern of posts on this Instagram page.
2. Keep up with Instagram’s upgrades.
Because Instagram is continuously updating, businesses must keep up with the latest trends and features. This will offer you the perspective you need to take advantage of these changes and improvements before your competitors do.
Reels and Instagram Shopping, which brands can use to engage their audience or drive store conversions, have been added to the platform’s popular content alternatives like Stories and IGTV. Furthermore, it has improved existing features to offer new ones to Instagram Stories, such as augmented reality (AR) filters. Brands can even develop their own augmented reality filters to increase audience interaction and visibility.
By staying ahead of all of these changes, you’ll be able to take advantage of them as quickly as possible and find new methods to engage your audience.
3. Pay attention to what your target market desires.
Your audience’s behaviors and actions can tell you a lot about what they want to see, even if they don’t express it clearly. Use data from your social media analytics to determine what types of content people prefer to interact with.
Customer service is the top priority for customers (47%) next by engaging content (46%), and openness (44%) according to Sprout Social Index.
Don’t just guess what kind of voice or content your customers would enjoy; make sure you’re looking beyond your own assumptions and using analytics to figure out what they really care about.
Social data can assist you in answering issues such as: Which content types generate the greatest engagement? What strategy works best for encouraging them to respond? Is it beneficial to ask questions in your captions?
4. Get your timing down pat.
Though the Instagram algorithm is always changing, one thing that hasn’t changed is the importance placed on engagement. When you post at the correct times, when your audience is most active, you may increase your visibility and interaction.
The idea is to publish your content when customers are most active and most likely to interact with it. Check your post insights to compare statistics.
6. Use hashtags to help people find your content.
On Instagram, hashtags are your closest friends. They aid in the visibility of your content in hashtag search results as well as in the Explore pages of individuals who have watched or interacted with comparable content. As a result, hashtags on Instagram are an excellent strategy to increase content discovery and brand awareness.
Use specific hashtags and industry-related hashtags to help you narrow down your target audience. Also, don’t forget to utilize branded hashtags to encourage people to post their own material.
7. Take advantage of games, competitions, and challenges
Using games, contests, and challenges is one of the top Instagram best practices for generating a lot of interaction. These are usually quite engaging since they explicitly encourage audience engagement. If you include a prize with your contests and activities, your audience will be more likely to participate since they will be able to win prizes from businesses they follow or that are related to their interests.
To attract your audience to respond, you may build amusing quizzes and trivia games. You may also hold giveaway contests in which participants like, comment, share, or tag their friends in the comments.
8. Extend your reach using Instagram paid ads.
With the amount of activity on social media, organic brand exposure might be more difficult than ever. Using paid ads, you may increase your visibility and market your Instagram account more effectively. Paid targeting can help your content reach new audiences beyond those who see it in their organic, programmatically provided content.
Target highly relevant users who are likely to be interested in your product and content with sponsored advertisements.
These Instagram best practices are a great place to start if you’re looking to grow your audience or take your account to the next level.
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